Google Ads

💡 Google Ads: Understanding the Management Fee and Ad Spend

When you choose HiveCliq to manage your Google Ads, we want you to have full clarity on how the costs work — and more importantly, where your money is going.

There are two main parts to your Google Ads investment:

💼 1. Management Fee – What You Pay HiveCliq

This is the monthly fee you pay us to professionally manage your Google Ads account. Think of it as paying for our time, experience, and tools to make sure your ads are performing at their best.

Our management fee covers:

• ✅ Strategic campaign setup and goal alignment

• ✅ Keyword and competitor research

• ✅ Ad copywriting and creative guidance

• ✅ Daily and weekly performance monitoring

• ✅ Ongoing optimisation and A/B testing

• ✅ Monthly reports and strategic check-ins

We don’t just “set and forget.” Our team constantly works behind the scenes to tweak and improve your campaigns so you get the best possible return on your investment.

🔸 Example:
If our management fee is R2,800/month (excl. VAT), this is what you’ll pay us monthly for our expertise and hands-on service.

💳 2. Ad Spend – What You Pay Google

This is the budget that goes directly to Google. It’s what funds the actual clicks and impressions your ads generate.

Your ad spend determines:

• How many people see your ads

• How competitive your campaigns are

• How many clicks and leads you can expect

Unlike the management fee, your ad spend is flexible. You can increase or decrease it based on your business goals, seasonality, or campaign performance. We'll always guide you with a suggested budget depending on your market and goals.

🔸 Example:
If your ad spend is R4,000 – R5,000/month, this is paid to Google, and it goes toward running your ads on search results, YouTube, and across the Google Display Network.

🧠 So, What’s the Difference?

📈 Why Do I Need Both?

Running Google Ads is like racing a car — the ad spend is the fuel, and the management fee covers the driver, pit crew, and strategy team that make sure you win the race.

Without expert management, you could easily waste money on the wrong keywords, unoptimised landing pages, or irrelevant audiences. Our job is to make sure every rand is working for you.

🔐 No Long-Term Lock-Ins (Unless You Want One)

We typically work on month-to-month retainers, but for larger businesses or specific campaigns, we also offer 3- to 6-month plans that come with strategic benefits and priority support.

🛠 Need Help Setting Your Budget?

No problem! During our onboarding, we’ll recommend a starting ad spend based on your industry, target audience, and competition. From there, we can scale up as we start seeing results.

🙋 Still Have Questions?

We’re here to help! Reach out to your account manager or drop us a message at hello@hivecliq.online — we’ll walk you through it.